Escapade: New Fashion & Friends advertising campaign offers an escape into the unknown

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March 21, 2023
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March 21, 2023


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Escapade: New Fashion & Friends advertising campaign offers an escape into the unknown

The barren landscapes of Morocco's Agafey desert have become the backdrop for the latest advertising campaign
Fashion&Friends, which encourages the desire for escapism in the middle of a vast wilderness.
At the heart of the Escapade campaign are key pieces from the spring/summer collection
2023 of the world's leading fashion brands, which stand out like a mirage among the wealthy
shades of olive, ocher, gold and yellow of the desert.

The stars of the advertising campaign, Suzana Horvat and Dalibor Urosevic, posed in eternal denim, jackets in brown and beige tones, T-shirts whose main feature is comfort, but also pieces of bold patterns, in which you can explore landscapes in the morning, beaches in the afternoon,
cocktails and dinners at sunset, and in which you will dance when night falls.
No less important are accessories, including handbags in bright shades and linen hats, which
It's a perfect way to complete the looks.

Inspired by the regenerative power of the sun and the desert, the Escapade campaign invites you to adventure
The courage to venture into the unknown.
If there is something that will put you in the mood for an adventure, other than booking a trip,
That's planning your outfits this spring.
Explore the new collection in the multi-brand concept stores Fashion&Friends and dare
tell an authentic, personal visual story through pieces that emphasize your values,
character and strength.

Models: Suzana Horvat for Premium Models Paris and Dalibor Urošević for Demons Model
Creative and art direction, photography, styling: Jelena Milovanović and Jelena Mitić, Vis À Vis
Videographer: Ivica Nikolić
MUA: Milica Ilić for Ena Jović's studio